I'm a Singapore-based digital product designer with an interest in Agile, CX, branding, service, and systems design.
Hey there. I'm Jing-Hui, or J.H. for short.
I started my career as a strategist in a digital marketing agency where I learnt to do target audience research and translate complex problems into simple solutions.
However, I felt like something was missing. The idealistic part of me wanted to give people what they actually want, rather than making them want something.
Thus, I ventured into UX hoping to consider more of the users’ needs into the balance of my work.
UX Designer • 2024 (2 months)
Senior UX Designer • 2022 - 2023
Senior User Experience Designer • 2022 - 2022
UX Designer • 2020 - 2022
Associate Strategist • 2017 - 2019